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E. Kulikova,  (Candidate of Economic Sciences, Associate Professor, Ural State Economic University, Ekaterinburg)

Series "Economics and Law" # 04  2018
Маркетинг территории
    This article examines the competitive regional development of territories through attracting and ensuring the active participation of one of the subjects of the territory-members of civil society in the formation of strategic alternatives, the formation of prerequisites for the development of marketing of the territory. Modern problems of management and competitive regional development are formed in the marketing of territories primarily in the interests of civil society as one of the subjects of marketing territorial space, which determines the effectiveness of the system and is actively lobbied by the legal field of the Russian Federation, as evidenced by the analytical layout within the legal framework. Modern legal trends clearly determine the need for civil society to participate in the formation of strategic marketing initiatives, in strategic planning, and therefore in the marketing context of territorial development and ensuring competitive regional development of territories in modern Russia.

Keywords: territorial marketing, strategic planning, legal field, civil society, territorial subjects, regional development.

 

Read the Full Article in Russian …


©  E. Kulikova, Journal "Modern science: actual problems of theory and practice".
 

 

 

 
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